Factors Influencing Customer Satisfaction in Digital Banking: A Case Study of Chennai City

Abstract Digital banking systems are far more versatile and enable banks to add and expand functions considerably more quickly. Automation of high-level processes is essential to digital banking. The banking sector has made a significant contribution to the growth of our nation as it has grown throughout India. Talent management has been the subject of numerous study projects by academics and industry professionals. This is an empirical study with a survey methodology at its core. Most of the data was provided by digital banking users in the Chennai City. Through an analysis of digital banking users' feedback on their experiences, this study aimed to pinpoint the essential qualities of digital banking services. The study conclusion demonstrates that even with all of digital banking benefits. Although banks make every effort to give their customers the finest security alternatives, a number of concerns can deter a customer from opening a digital bank account.