Visual and Aesthetic Thinking as a Component of Hotel and Restaurant Management Culture

The article explores the phenomenon of visual-aesthetic thinking as a new managerial competence in hotel and restaurant management. It analyzes the relationship between managers’ cognitive styles, visual codes of the service environment, and leadership culture. The study identifies how spatial design, color schemes, aesthetic scenarios, and compositional solutions influence managerial behavior, staff efficiency, and brand identity. Examples of aesthetic organization of communication, visual service management, and spatial adaptability are summarized. The concept of visual-aesthetic thinking is substantiated as an integral part of managerial logic in the hospitality industry.