Exploring How the "Fear of Missing Out" (FOMO) Stimulates the Nervous System to Promote Unique Travel Experiences: A Systematic Review

This study explores the concept of "Fear of Missing Out" (FOMO) and its neural pathways, particularly in the context of travel experiences, highlighting the relationship between FOMO and the nervous system. FOMO, defined as the anxiety triggered by the belief that others may be experiencing rewarding activities that one is missing out on, has profound psychological and social implications, particularly in the digital era. The paper delves into the psychological mechanisms behind FOMO, its impact on human behavior, and how it influences travel decisions. It discusses how FOMO stimulates the nervous system, including the release of dopamine and activation of key brain regions like the default mode network, which govern emotional responses and decision-making. Moreover, this research examines how FOMO is leveraged in tourism marketing to foster urgency and social validation, ultimately influencing travelers’ decisions. By investigating the implications of FOMO, the paper highlights both the positive and negative effects on tourism, such as encouraging exploration and new experiences, but also contributing to stress, decision fatigue, and emotional dissatisfaction. Finally, it suggests that responsible use of FOMO in marketing strategies can enhance traveler engagement while promoting sustainable tourism practices.