PERANCANGAN SISTEM DIGITAL MARKETING COFFEE SHOP BERBASIS WEBSITE MENGGUNAKAN METODE WATERFALL

A B S T R A C TCoffee Shop H47 encounters significant challenges in promotingand processing orders, as both activities are still conductedmanually, resulting in limited information dissemination, longqueues, recording errors, and delayed services. This study aimsto design and implement a website-based digital marketingsystem to improve operational efficiency and marketing reach.The research employed a software engineering approach usingthe Waterfall method, covering requirements analysis, systemdesign with UML and ERD, implementation using Laravel–PHP,MySQL, HTML, CSS, and testing with the black box method. Thedeveloped system integrates features such as a digital menucatalog, online ordering, digital payment, promotionmanagement, and an admin dashboard. The findings indicatethat the system effectively reduces inefficiencies caused bymanual processes, enhances transaction accuracy, and supportsdata-driven marketing strategies. Furthermore, the systemfacilitates broader promotional reach and improves customersatisfaction. This research highlights the importance ofadopting integrated digital marketing systems for small andmedium enterprises, particularly in the coffee shop industry,to strengthen competitiveness in a highly dynamic market.Keywords: Information System, Digital Marketing, Coffee Shop,Website Development, Waterfall Model