ГЕНЕЗА АДАПТИВНОСТІ ЕКОНОМІЧНОЇ ПОВЕДІНКИ ПІДПРИЄМСТВ В УМОВАХ ІНДУСТРІЙ 1.0 - 8.0

The article is aimed at generalising the evolution of adaptive economic behaviour of enterprises in the context of Industries 1.0 - 8.0. The methodological basis is formed by historical and evolutionary analysis; institutional approach (considers adaptability as an adaptation to regulatory, cognitive, legislative, socio-cultural and other requirements of the environment); the concept of dynamic capabilities (the ability of an enterprise to integrate, restructure and renew resources to respond to changes); foresight (a method of forecasting future technological and socio-economic scenarios). As a result, a comparative table of adaptive models, a typology of strategies (reactive, cognitive, strategic, proactive-innovative, symbiotic), and quantitative metrics of adaptability are built, and quantitative metrics of adaptability are systematised. The practical significance is in developing tools for diagnosing and managing the adaptability of enterprises in the context of Industry 4.0.