APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THE FINANCIAL MARKET

This article analyzes the application of artificial intelligence (AI) technologies in the financial market, their impact on its development process, and future prospects. The effectiveness of AI technologies in risk assessment, automation of trading algorithms, prediction of customer needs, and fraud prevention has been examined on a scientific basis. The study presents key indicators of the international financial market as well as data related to the use of AI technologies in finance in tabular form. The findings substantiate that artificial intelligence serves as an important tool for enhancing efficiency, strengthening transparency, and accelerating innovative development in the financial market.