Retargeting on Facebook, Instagram, and Social Media Usage Among Marketers

Abstract(Francisco et al., 2021). Digital marketing, encompassing the promotion of products or brandsthrough digital media, has become a cornerstone of modern business strategy, offering a direct,personalized, and timely means of communication with potential customers (Guarda et al., 2019).The rise of social media has presented marketers with unprecedented opportunities to monitorconsumer attention, cultivate brand recognition, and foster deeper consumer engagement (Hisyamet al., 2024). Social media marketing represents the integration of social media utilization practicesand principles into marketing strategies and activities, highlighting the growing importance oftechnological developments to economic practices in the use of social media (Praja et al., 2023).As marketing communication platforms evolve, there is a clear trend toward innovative,technology-driven networking, establishing a new domain for interaction where individuals andbusinesses connect (Nair & Subramaniam, 2012). The shift towards digital marketing is so