Motivações Humanas e Arquétipos na Percepção de Marcas de Calçados Esportivos

This work corresponds to the revised and adapted version by the author of the Undergraduate Thesis defended at the University of São Paulo – “Luiz de Queiroz” College of Agriculture (USP-ESALQ), in [year]. The thesis was approved with the highest grade by the examination committee. The official version is deposited in the institutional repository of the University of São Paulo. This version published on Zenodo reflects minor adjustments made by the author for clarity and readability, while preserving the essence and original results of the work.