Balancing Books and Browsing: A Sociological Insight into Social Media Use and Academic Discipline among Students in Muradnagar, Ghaziabad, U.P.

Abstract In the rapidly evolving digital era, social media platforms have become deeply embedded in the everyday lives of university students, influencing not only their social interactions but also their academic behaviors. The present study aims to explore the impact of social media usage on the academic performance of university students from a sociological perspective. Conducted in Muradnagar town of Uttar Pradesh, this research is based on primary data collected from 120 students through a structured questionnaire. The purposive sampling technique was used to ensure a diverse representation in terms of gender, educational background, and social category. The study investigated patterns of social media consumption, preferred platforms, duration of use, and the academic relevance of online activities. It was observed that while platforms such as WhatsApp, Instagram, and YouTube are widely used for both academic and non-academic purposes, the intensity and unregulated nature of use often led to distractions, disturbed sleep schedules, and a perceived decline in academic performance. Despite this, many respondents acknowledged the positive role of social media in facilitating access to academic resources, peer interaction, and online learning. The study concludes that social media, when used purposefully and within controlled limits, can serve as a valuable academic aid. However, excessive and unplanned use may hamper concentration and academic discipline. Thus, the research emphasizes the need for digital awareness, time management, and institutional support to help students strike a balance between social engagement and educational responsibilities.