PROJECT MANAGEMENT PROCESSES AND PROJECT PERFORMANCE IN REAL ESTATE FIRMS IN NAIROBI CITY COUNTY, KENYA

Research shows that the real estate sub-sector is facing issues that have hampered the performance of projects. This research examined how project management affect project performance of particular companies within the Nairobi City County Area, Kenya. It specifically concentrated on how project scheduling, risk management planning, project planning, and quality management techniques impact project performance. The research focused on three theories; theory of constraints, construction management theory and realistic evaluation theory. This study used the descriptive study design. Using a census sample technique, participants were chosen from among the 89 employees in the project management department. Data collection involved distributing questionnaires to projects of Willstone Homes, Mahiga Homes, and Cytonn Homes using a drop-and-pick-up technique within the Nairobi city county. Analysis and presentation of data was conducted by descriptive and inferential analysis methods. The findings show that project planning enhances feasibility but faces challenges in risk assessment and documentation. The findings indicate that structured scheduling improves project execution but is affected by market fluctuations and resource constraints. The study findings showed that project planning had the strongest effect on project performance, supported by a highly significant with p-value of .000. The study concluded that project planning has a key role in improving the performance of real estate firms in Nairobi City County. The study concluded that project scheduling has a moderate yet significant effect on improving project outcomes. The study concluded that risk management planning is critical for the success of real estate projects by mitigating possible risks. The study recommended that real estate companies intensify quality processes to improve project effectiveness and client satisfaction. Keywords: Project Management, Project Performance, Real Estate Sector, Project Planning, Project Scheduling, Risk Management Planning, Quality Management, Theory of Constraints, Construction Management Theory, Realistic Evaluation Theory, Descriptive Study Design, Nairobi City County, Willstone Homes, Mahiga Homes, Cytonn Homes, Census Sampling, Questionnaire Survey, Descriptive Analysis, Inferential Analysis, Feasibility Assessment