Supporting Strategic Decision Making for Data Monetization in the Era of Digital Transformation

Unlocking the value of data remains one of the most pressing and promising strategic challenges in the age of digital transformation. While data is widely recognized as a key asset, many organizations still face difficulties in con-verting its potential into tangible business value. This paper presents a research-based framework for data monetization strategies, developed through literature review, expert input, and ecosystem analysis. To support practical application, the framework is complemented by a diagnostic questionnaire that helps organi-zations assess their current capabilities and reflect on suitable strategic directions. Designed for early-stage use, the tool fosters alignment between monetization efforts and the company’s transformation context. The approach was developed within the EU-funded DATAMITE project and contributes to advancing strategy development in industrial data use and digital production management.