HYBRID LEARNING IN SCHOOL AND UNIVERSITY: NEW APPROACHES, PROS, CONS AND IMPLEMENTATION MODELS

In the era of accelerated digital transformation, education is faced with the need to rethink classical approaches to organizing the educational process. Hybrid learning, integrating traditional face-to-face forms and digital distance technologies, is becoming not just a technological trend, but a strategic direction for modernizing the education system at all levels - from school to university. The article discusses innovative approaches to designing hybrid educational models, including a modular-competency structure, adaptive platforms, "flipped classroom" technology and the integration of EdTech tools (VR/AR, artificial intelligence, gamification). The authors rely on the experience of managing projects for the implementation of hybrid formats in educational organizations, conduct a comprehensive analysis of pedagogical, organizational, methodological and infrastructural aspects. The advantages and limitations of hybrid learning are assessed in detail from the standpoint of the effectiveness of material acquisition, accessibility, motivation and quality of feedback. Special attention is paid to the development of organizational models that allow for a balance between synchronous and asynchronous interaction, as well as building a system for monitoring results based on KPIs and educational analytics data. The practical value of the work lies in the proposal of methodological recommendations for structuring the educational process, choosing optimal digital platforms, adapting educational programs to a blended format, improving the digital literacy of teachers and creating a sustainable infrastructure. The approaches presented in the article can be applied both in mass schools and in higher education, ensuring flexibility, personalization and sustainability of the educational environment in the context of global changes.