The Impact of Green Marketing Strategies on the Brand Image of an Oil Distribution Company in Iraq

ABSTRACT: This study examined the impact of green marketing strategies on the brand image of an oil products distribution company in Iraq. The study used a descriptive analytical approach and a questionnaire to collect the necessary information. The study sample included 390 employees of an Iraqi oil products distribution company, who were selected using a random sampling method. The data were analyzed using the SPSS 25 statistical program. The statistical results showed that: Green marketing strategies impact the brand image of an oil products distribution company in Iraq. There are significant differences in the average responses regarding the impact of green marketing strategies on the brand image of an oil products distribution company in Iraq depending on years of practical experience among the study sample. The researcher recommended that petroleum product distribution companies adopt modern communication methods and use the internet as a cost-effective, environmentally friendly marketing strategy. These methods eliminate the need for paper, brochures, flyers, and booklets to promote and advertise environmentally friendly products, services, and initiatives, helping companies gain public approval.