INTERACTION OF DIFFERENT ACTORS FOR THE ORCHESTRATION OF ENTREPRENEURIAL ECOSYSTEMS PROMOTING BUSINESS SUSTAINABILITY

This work aims to analyze entrepreneurial ecosystems and the interaction of different actors for orchestration, value creation, and the promotion of business sustainability. Entrepreneurial ecosystems are composed of actors who play interdependent roles, working collaboratively to create, deliver, and capture value through innovations in business models. The orchestration of these ecosystems is essential to assess their potential, overcome inhibiting factors, and align individual objectives with collective goals. This study highlights the importance of integrating business sustainability practices into these ecosystems, promoting not only economic competitiveness but also positive social and environmental impacts. The integration of sustainable objectives strengthens knowledge sharing, the construction of legitimacy, and the coordinated management of resources, contributing to the creation of lasting and responsible value.