Analyzing the Factors Influencing the Adoption and Acceptance of Mobile Banking

In recent years, banking and financial sector have shown tremendous progress. The transition from traditional banking to electronic banking added considerable value to customers and banking institutions. It is generally perceived that the adoption of mobile banking is low and below average in several rural area of Khyber Pakhtunkhwa (KP) province of Pakistan. Therefore, it was chosen to carry out the research and examine the factors affecting the adoption of mobile banking in Khyber Pakhtunkhwa (KP) province of Pakistan. The targeted survey population of this research work was the current customers of mobile based banking of KP. The survey questionnaire was developed using Google Forms and widespread via email, social media sites, and directly to different contacts via SMS and WhatsApp. The same questionnaire was also distributed in printed hard copy form to a limited locality. Further to find out the association and impact of different variables the descriptive frequency, correlation, regression, and cross tabulation analysis were conducted. A significant positive correlation observed among predictor (independent) and predicted (dependent) variables. The outcomes of regression assessment revealed that ease of use (EOU),social influence (SOI) and System quality (SYQ) have positive and statistically noteworthy impression on adoption of mobile banking in Khyber Pakhtunkhwa (KP), Pakistan. These findings suggest that Khyber Pakhtunkhwa needs a more user-friendly mobile banking system, greater social influence, and a high-quality system to boost digital transformation and financial inclusion.