Management Succession Planning and its Effect on the Sustainability of Entrepreneurial Business in the North-West Region of Cameroon

Abstract The main objective of the study was to ascertain the effect of Management succession planning on the sustainability of entrepreneurial businesses in the North West Region of Cameroon. Using a quantitative approach, data was collected with the help of questionnaires distributed to 189 business entrepreneurs in the NWR selected by convenience. The research uses OLS technique to estimate the regression. The findings revealed that mentoring and coaching have a negative and significant effect on the sustainability of entrepreneurial businesses, training and development have a positive and insignificant effect on the sustainability of entrepreneurial businesses and employee retention has a positive and significant effect on the sustainability of entrepreneurial businesses. The study recommends that, Policymakers should consider implementing initiatives that encourage and incentivize entrepreneurial businesses to establish structured mentoring programs. This could involve providing tax credits, subsidies, or other financial support to businesses that invest in mentoring initiatives Keywords: Succession Planning, Sustainability, Entrepreneurial Business, NWR Cam