Evaluation of the Women Entrepreneurship Mission of the Government of Kerala in Alappuzha District: Empowering Women Entrepreneurs and Driving Inclusive Growth

The Women Entrepreneurship Mission shortly referred to as ‘WE Mission’ is a programme organized by the Government of Kerala in order to support and elevate the economic progress of women through entrepreneurship initiatives. The mission has a prominent role in the district of Alappuzha for supporting women to become self-reliant by offering appropriate training, financial assistance, mentorship, and market backings. The mission aims at the enhancement of the competency of women, fostering innovation, and strengthening their aptitude by paying special attention to rural and semi-urban regions of the state. In its initiatives, the mission joints hands with ‘Kudumbashree’ and other allied organizations. The WE-mission has extended valuable support for the growth of large number of businesses ventures by women across various domains such as coir, handicrafts, food processing, and tourism. The study throws light on the impact of WE-Mission in the Alappuzha district of the state of Kerala by assessing its effectiveness in empowering women entrepreneurs and its role in inclusive economic development. It underlines the merits, hindrances and scope for improvements. The results unveils that the WE-Mission facilitates improvements in economic and social conditions as well as creates a more inclusive and a conducive environment for entrepreneurship.