МЕТОДИЧНІ ПІДХОДИ ОЦІНЮВАННЯ ІНВЕСТИЦІЙНОГО ЗАБЕЗПЕЧЕННЯ РОЗВИТКУ АГРАРНОГО СЕКТОРУ

The article explores methodological approaches to assessing investment support for the development of Ukraine’s agricultural sector. It identifies and systematizes key analytical tools used in national and international practice to evaluate investment attractiveness and financial sustainability of agricultural enterprises. Special attention is paid to challenges of applying traditional assessment methods under post-war conditions and the need for their adaptation to agribusiness specifics. The advantages and limitations of various quantitative and qualitative approaches are critically examined, including scoring systems, integral indices, and expert evaluation methods. The study highlights the importance of a unified, transparent, and flexible methodology that reflects current realities and ensures sound investment decision-making. Practical recommendations are proposed to improve methodological support for investment assessment, which may enhance investor confidence, facilitate state support mechanisms, and accelerate sustainable recovery of the agri-food sector. The relevance of the research is driven by several factors: post-war reconstruction needs requiring substantial investment in recovery and modernization; sector-specific risks, including climate variability and market fluctuations, demanding customized evaluation models; lack of a unified methodology hindering benchmarking and strategic planning; necessity for rational public support through evidence-based targeting of subsidies and guarantees; international competition for investment requiring transparent and credible frameworks aligned with global standards; integration of innovations and digitalization, where evaluating technological readiness is essential for long-term competitiveness; focus on sustainable development, demanding that modern investment frameworks account for environmental and social dimensions alongside financial metrics. Thus, developing and implementing sound methodological tools for investment evaluation is a crucial element in Ukraine’s economic recovery and global agricultural positioning..