СТАНДАРТИЗАЦІЯ ТА СЕРТИФІКАЦІЯ ЯК БАЗИС УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ І ПРИБУТКОМ ПІДПРИЄМСТВ

The article is devoted to the development of new scientific approaches to studying the interconnection of standardization and certification with quality management, competitiveness, and profitability at the enterprises under conditions of post-industrial transformation both of business entities and markets for goods and resources (industry markets). The comparison of factors influencing consumers' effective demand, categorized by income level (high, medium, and low), showed that quality is the only factor that affects effective demand across all identified consumer groups. Based on the construction of a quality pyramid, it was proven that standardization and certification are the foundation for quality management at the enterprise, quality assurance of products (works, services), the enterprise itself, and the quality of life in society. Based on a literature review, the terms "standardization" and "certification" were provided. Standardization is proposed to be understood as the development and establishment of appropriate requirements, norms, and rules that guarantee the right of the consumer (buyer) to purchase products (works, services) of the appropriate quality, as well as for the safety and comfort of work of employees of business entities. Certification is proposed to be understood as the process of determining that the quality and safety of products (works, services) comply with international and/or national standards, within which an official document called a certificate of conformity is issued. The components of quality management at a Ukrainian enterprise were further revealed. They include the international standardization and certification system; the EU standardization and certification system; the national standardization and certification system; the internal standardization and certification system; and the enterprise’s quality management system. The link between standardization and certification, quality management, competitiveness, and profit management at a Ukrainian enterprise was determined. On this basis, it was proven that standardization and certification for Ukrainian enterprises are the foundation of competitiveness and profit management.