ОСОБЛИВОСТІ ВИКОРИСТАННЯ МЕМІВ НА УРОКАХ УКРАЇНСЬКОЇ МОВИ (ІЗ ДОСВІДУ ВЧИТЕЛІВ ЖИТОМИРСЬКИХ ЗЗСО)

The article analyses the peculiarities of using memes (Internet memes) as modern educational trends at the Ukrainian language lessons based on a survey of teachers of Ukrainian language and literature of Zhytomyr general secondary schools, in particular, it is determined that one of the prerequisites for improving the known and searching for new teaching methods is "clip" thinking (the process of displaying countless various properties of objects without taking into consideration the connections between them) of modern children and youth, which affects the peculiarities of the processes of the students' perception and understanding of educational material. Under such conditions, new visualisation technologies are becoming especially relevant in the contemporary educational space, aimed at ensuring efficiency, accessibility of learning, facilitating the perception and assimilation of the necessary educational information, as well as motivating and engaging students. For example, the skilful use of memes at the lessons of Ukrainian can provide a significant number of educational, developmental and upbringing tasks, including simplifying the learning of complex concepts; developing and improving creativity, critical thinking skills and finding non-standard ways of expressing thoughts; attracting the students' attention and promoting positive atmosphere during the lesson; developing independent work skills, etc. According to the results of the survey, a significant number of teachers use memes at the Ukrainian language lessons as modern ways of presenting the information necessary for studying and learning; forming basic key competences; acquiring and improving the language knowledge; developing speaking and thinking skills; activating cognitive, emotional and volitional processes; psychological support; diversifying methods and forms of work in the classroom, etc. As far as to the teachers' of Zhytomyr general secondary schools experience, memes are expedient and udvantageous to use when studying spelling, lexicology (vocabulary), phraseology, morphology (parts of speech), syntax, punctuation, phonetics, orthoepy and developing communication skills at different stages the Ukrainian language lesson: during the explanation of new material, consolidation of the knowledge acquired at the reflection stage.