ЦИФРОВІЗАЦІЯ ОСВІТНЬОГО ПРОЦЕСУ ЗАКЛАДІВ ОСВІТИ ЯК АКТУАЛЬНА НАУКОВО-ПЕДАГОГІЧНА ПРОБЛЕМА

The article examines the process of digitization in educational institutions as a topical scientific and pedagogical issue. Particular attention is paid to analyzing the opportunities and challenges associated with the integration of digital technologies into the educational environment. The relevance of the topic is based on the growing need for educational institutions at all levels to adapt to the requirements of the digital age, which requires students to acquire the skills necessary for successful participation in the modern information society. It is emphasized that digitalization is not simply the provision of educational resources, but a profound transformation of educational content, teaching methods, communication channels and organizational models. The article highlights the importance of training teachers to use digital tools effectively in both teaching and research. It is argued that the digital transformation of education requires new competencies from educators, including the ability to manage digital educational environments, develop interactive educational content, and develop the digital literacy of learners. In addition, attention is paid to the methodological foundations necessary for the systematic, rather than spontaneous, implementation of digitalization processes. Various models and strategies for the digitalization of the educational process are considered, including blended learning, distance education and the integration of artificial intelligence technologies into pedagogical practice. The stages of digital technology implementation in educational institutions are identified, including digital readiness assessment, selection of appropriate platforms and tools, staff training, and continuous monitoring and control of results. Particular emphasis is placed on the role of digitalization in improving the accessibility, inclusiveness and personalization of education. The potential of digital platforms to adapt to the individual needs of learners has been explored, contributing to a more equitable and effective learning process. Case studies illustrating successful digitalization practices in secondary and higher education institutions have been analyzed to demonstrate the practical application of theoretical concepts.