ЕКОНОМІЧНИЙ АНАЛІЗ ФАРМАЦЕВТИЧНОГО РИНКУ УКРАЇНИ: ВІД РИЗИКІВ ДО МОЖЛИВОСТЕЙ

The article explores the development trends of the global and Ukrainian pharmaceutical markets during the period 2015–2023. It analyzes the growth dynamics of the global pharmaceutical sector, emphasizing the leading role of the European Union in pharmaceutical exports and the overall positive trade balance in goods and services related to the industry. The study identifies key drivers of global market expansion, including technological innovation, increasing healthcare demands, and the rising importance of scientific research in shaping pharmaceutical strategies. A particular focus is given to a correlation analysis that reveals the statistically significant relationship between the Global Innovation Index and the volume of pharmaceutical exports, indicating a direct link between a country’s innovation performance and its export potential. The research is based on absolute and relative indicators sourced from open databases and calculated using recognized analytical methods. Additionally, the article examines how scientific and technological progress has transformed the pharmaceutical sector into one of the most dynamic and investment-attractive areas of the global economy. Special attention is paid to the Ukrainian pharmaceutical market, where the study evaluates key indicators of international competitiveness, production capacity, and market structure. It also considers the devastating effects of the ongoing war on the country’s pharmaceutical industry, including disruptions in supply chains, damage to infrastructure, and reduced domestic demand. Finally, the article presents forecasts, outlines potential risks, and discusses expected development scenarios for Ukraine’s pharmaceutical sector in 2024, highlighting possible paths for recovery and integration into the global pharmaceutical ecosystem.