МОДЕЛЮВАННЯ ВПЛИВУ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ НА ЕКОНОМІЧНЕ ЗРОСТАННЯ

The purpose of the study is to generalize existing models of economic growth and adapt them to the conditions of digital transformation. The relevance of the research lies in need to analyse the impact of digital transformation on economic growth, as current theoretical approaches insufficiently account for the dynamics of digital change. To achieve this goal, methods of systems analysis, comparative assessment, and mathematical modelling were employed. The study is based on the analysis of various types of economic growth models, including neoclassical, endogenous, and combined models, to determine their suitability for integrating digital shifts. Particular attention is given to assessing the potential for incorporating digitalization parameters as exogenous or endogenous variables, enabling a quantitative evaluation of their influence on labour productivity, capital efficiency, and technological progress. The results indicate that traditional economic growth models require adaptation to the realities of digital transformation. The most effective approach was found to be the integrated model, which considers the impact of digital technologies on key production factors and the overall technological level of the economy. A modified production function is proposed, allowing for the assessment of the differentiated impact of digital transformation on various aspects of economic growth. This approach makes it possible not only to analyse the current state but also to forecast the long-term effects of digital innovation. The practical significance of the study lies in its applicability to the development of public policy aimed at promoting digital transformation. The results may be used for strategic planning, evaluating the effectiveness of digital initiatives, and conducting comparative analyses of the level of digitalization across countries and regions. The proposed methodological approaches may also serve as a foundation for further research in the field of the digital economy, particularly regarding the impact of artificial intelligence, automation, and other innovative technologies on economic growth.