Media Innovation in Local Journalism: The Role of Digital Entrepreneurship in Creating the Voz de Guarulhos Platform

This systematic review examines the interface between media innovation, digital entrepreneurship, and local journalism, using the Voz de Guarulhos platform as a case study. Through the analysis of academic studies published between and we identify the main theoretical models that explain digital transformation in local journalism and the factors contributing to the success of entrepreneurial initiatives in this sector. The research reveals that digital entrepreneurship in local journalism is characterized by the creation of hybrid business models, multi-platform integration, and focus on community service provision. The analysis of Voz de Guarulhos demonstrates how local platforms can innovate through the combination of traditional journalism with digital technologies, maintaining community relevance and economic sustainability. Results indicate that the success of digital local journalism platforms depends on factors such as community proximity, revenue diversification, strategic use of technology, and adaptability to changes in the media ecosystem. This research contributes to the theoretical understanding of local media innovation and offers practical insights for entrepreneurs and media managers interested in developing sustainable digital local journalism initiatives