Digital tourism platforms as a means to promote industrial tourism in Russia: current status and improvement suggestions

This research considers the main features of digital travel platforms aimed at promoting industrial tourism in Russia. The authors study four currently operating Russian platforms—Travel.RU, PromTourism, the Industrial Tourism section of the Visit Petersburg portal, and “Svoe Za Gorodom” [Your Own Countryside]—in order to assess their functions, strengths, and weaknesses. According to the findings, while these platforms provide helpful functions such as aggregating information and filtering tours, they do lack important features such as direct booking, detailed multimedia content, and user interaction, e.g., reviews and ratings. As a result, the authors conclude that efficient digital platforms for industrial tourism are supposed to incorporate comprehensive information, e-commerce capabilities, personalized user experience, and robust multimedia support to see visible improvements in their overall performance and user engagement.