TOURISM SERVICE QUALITY MANAGEMENT SYSTEMS

This article explores the role and significance of quality management systems in tourism services. It highlights how service quality influences customer satisfaction, loyalty, and destination competitiveness. The study reviews several internationally recognized frameworks such as ISO 9001, EFQM, TQM, and Green Globe Certification, analyzing their strengths and challenges in the context of tourism. Moreover, it emphasizes the link between quality management, sustainability, and global competitiveness, noting that destinations adopting such systems are more resilient to market fluctuations and environmental challenges. Finally, the article concludes that effective implementation of quality management systems contributes not only to economic benefits but also to cultural preservation and sustainable tourism development.