Influencia del Gobierno Digital y la Gestión Empresarial: Percepción de los Exportadores de Vestimenta de Bebé en Perú

The present research, entitled "Digital Government and Business Management of Exporters of the Baby Clothing Sector", aimed to determine the relationship between Digital Government and the Business Management of exporters of this sector. The hypothesis raised maintains that the Digital Government is significantly related to the Business Management of exporters in the baby clothing sector. The study is of an applied type, with a non-experimental cross-sectional design, correlational scope, quantitative approach and hypothetical-deductive method. The population consisted of 221 exporters, from which a simple random sample of 140 companies was obtained. A survey with a 24-question questionnaire based on the 5-level Likert scale was used for data collection. The instrument was validated by three specialists with a PhD degree through expert judgment, confirming its sufficiency and applicability. Reliability was evaluated with Cronbach's alpha coefficient, obtaining a value of 0.893, which indicates excellent internal consistency. Data analysis was performed using SPSS version 29 software. The results showed a positive and significant relationship between Digital Government and Business Management, with a Rho Spearman coefficient of 0.75. It is concluded that the development of Digital Government activities improves the Business Management of exporters in the sector, confirming the general hypothesis.