INFLUENCE OF CASH CONVERSION CYCLE ON THE GROWTH RATE OF COMPANIES LISTED AT NAIROBI SECURITIES EXCHANGE

Abstract: Cash conversion Cycle has increasingly been adopted by the Kenyan companies due to benefits it is accompanied with. This study specifically looked at the influence of cash conversion cycle on the growth rate of companies listed at Nairobi Securities Exchange. The study objective was supported by Cash conversion cycle theory. Longitudinal research design was adopted to collect data from a population of 64 listed Firms at Nairobi Securities Exchange. A sample size of 19 firms was selected through census and simple random sampling technique. Secondary data were collected from each company’s annual publications. Both descriptive and inferential analysis were done to analyze the collected data which will be in quantitative form. Both analyses were done with the help of statistical package of social sciences (version 27). Descriptive analysis involved frequency distributions and measures of central tendency. The findings revealed that CCC has negative significant influence on ROE. Keywords: Cash, cash conversion cycle, growth, listed companies, Nairobi Securities Exchange, companies, ROE. Title: INFLUENCE OF CASH CONVERSION CYCLE ON THE GROWTH RATE OF COMPANIES LISTED AT NAIROBI SECURITIES EXCHANGE Author: Rodgers Kirombo Ngao, Dr. Michael Wahome, Dr. Sedina Misango International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) ISSN 2349-7807 Vol. 12, Issue 3, July 2025 - September 2025 Page No: 15-20 Paper Publications Website: www.paperpublications.org Published Date: 22-August-2025 DOI: https://doi.org/10.5281/zenodo.16926878 Paper Download Link (Source) https://www.paperpublications.org/upload/book/INFLUENCE%20OF%20CASH%20CONVERSION-22082025-3.pdf