ARTIFICIAL INTELLIGENCE AND DATA-DRIVEN VISAGISM: ADVANCED PERSONALIZATION OF HAIRCUTS IN CONTEMPORARY BARBERING

<p>The<a href="https://ijetrm.com/issues/files/Aug-2024-20-1755659930-NOV202463.pdf" target="_blank" rel="noopener"> global grooming</a> industry is undergoing a paradigm shift from intuition-based practices toward evidencedriven, technologically enhanced methodologies. This paper examines the integration of Artificial Intelligence<br>(AI) and data analytics into visagism, a scientific approach to haircut and beard personalization rooted in cranial<br>morphology, psychosocial profiling, and aesthetic harmony. Leveraging computational tools such as computer<br>vision, convolutional neural networks (CNNs), augmented reality (AR), and predictive modeling, AI enables<br>barbers to design styles with unprecedented precision and reproducibility. Beyond individual personalization,<br>big data analytics facilitates market forecasting, demographic segmentation, and operational optimization in<br>barbershop management. By positioning visagism at the intersection of applied aesthetics, biometrics, and<br>digital innovation, this study argues that barbering can no longer be considered a purely artisanal craft but rather<br>a multidisciplinary field contributing to global cultural identity and the knowledge economy.</p>