A versenyképesség vállalati dimenziójának elméleti háttere a mezőgazdaságban

It is no exaggeration to say – as many have already stated – that there is a library of literature on the interpretation and measurement of the concepts of competition and competitiveness. Despite this, the interpretation of the related concepts cannot be considered uniform. This formulation is even more appropriate for the competitiveness of agricultural companies. One of the reasons for this can be the modest number of source works and the sectoral specificities. It is known that the scene of agricultural production is the countryside as a spatially delimited unit – also interpretable in a geographical sense – suitable for carrying out agricultural activity. The smallest spatial unit is the field, the agroecological potential of which – due to its natural characteristics – can be considered given, and this determines its method of utilization and cultivation conditions. Since agricultural production has a specific relationship to natural resources and agricultural production has numerous specificities, the discussion of related issues cannot do without a multidisciplinary approach based on systems theory and an integrated approach. In this paper, we seek to answer the question of what content elements are present in the product and company-level interpretation of competitiveness, and what causal relationships and interactions exist between them in agricultural companies. Based on the knowledge of the content elements, the factors affecting competitiveness and the approach outlined above, we interpret the model of the competitive agricultural company. We illustrate the economic aspects of the factors affecting competitiveness with the results of model calculations made using practical data. The calculations - due to the possibility of providing the necessary data - concern broiler chickens and sugar beets. The results support the analyzed important theoretical relationships.