A Study on the role of Tourist Satisfaction in influencing the Destination Brand Image of Kannur District, Kerala

Tourism has emerged as a major contributor to regional economic development and cultural exchange. Destination branding plays a crucial role in differentiating tourist destinations in an increasingly competitive market. This study examines the relationship between tourist satisfaction and the perceived brand image of Kannur, a prominent tourism destination in Kerala, India. Findings reveal that tourist satisfaction significantly influences the destination brand image of Kannur. Destination components like cultural heritage, scenic landscapes, and cleanliness measures were identified as critical determinants of both satisfaction and branding. The study concludes that enhancing service quality, improving infrastructure, and promoting unique cultural experiences can strengthen Kannur’s position as a competitive tourism brand.