DIGITAL TRANSFORMATION AND FINANCIAL EFFICIENCY TO SUPPORT ECONOMIC SUSTAINABILITY

This study examines the role of digital transformation in enhancing financial efficiency to support economic sustainability. The increasing adoption of digital technologies, such as artificial intelligence, blockchain, and big data analytics, has significantly impacted financial management strategies. This research employs a qualitative approach with a case study method to analyze the effects of digitalization on financial decision-making, cost reduction, and overall economic growth. The results show that digital transformation positively correlates with financial efficiency, reducing operational costs and increasing transparency. Future research should explore how small and medium enterprises (SMEs) can leverage digital tools to maximize financial sustainability.