FOUNDATIONS OF RESEARCH METHODOLOGY IN COMMERCE AND MANAGEMENT

This textbook on Research Methodology is designed to meet the academic needs of undergraduate students pursuing Commerce and related courses. Research plays a vital role in understanding market trends, consumer behaviour, business operations, and policy decisions. This book aims to provide a strong foundation in research concepts, helping students grasp the importance and application of research in the field of commerce. The chapters are structured in a simple and logical sequence, covering topics such as research design, sampling techniques, methods of data collection, hypothesis formulation, and report writing. The language used is clear and student-friendly, making it easier for learners at the undergraduate level to understand and apply the concepts effectively. This book is intended to support students in their academic project work and to develop their analytical thinking and problem-solving skills. It also prepares them to approach real-world business issues with a research-oriented mindset. I hope this book serves as a valuable academic resource and inspires students to explore the field of research with curiosity and confidence. Feedback and suggestions for the enhancement of future editions are most welcome.