The language game in the republic of Belarusian advertising communication

This paper reviews the types of language game in the The Republic of Belarusian adver-tising discourse. The deri-vational models of the occasionalism’s are analyzed as a means of expressing evaluation and en-hancing the pragmatic effect. It is noted that active up-dating of semantics and structure of the precedent phenomenon in advertising taglines gives them the bright stylistic importance.