Specificity of functioning of emotional-expressive vocabulary in advertising slogans (on example of English-language economic media)

This article is devoted to the analysis of the functioning of emotionally expressive vocabulary in advertising slogans.

Publication Details

Journal
Digital Repository of Polessky State University (Polessky State University)
Published
2025-01-01
Primary Topic
Geochemistry and Geologic Mapping
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article
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article

Specificity of functioning of emotional-expressive vocabulary in advertising slogans (on example of English-language economic media)

Digital Repository of Polessky State University (Polessky State University)
Geochemistry and Geologic Mapping
article

Specificity of functioning of emotional-expressive vocabulary in advertising slogans (on example of English-language economic media)

article en

Abstract

This article is devoted to the analysis of the functioning of emotionally expressive vocabulary in advertising slogans.

Digital Repository of Polessky State University (Polessky State University)
Quality Education
Openalex Percentile: Top 67%
Geochemistry and Geologic Mapping
Open Access PDFOpenAlex
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Specificity of functioning of emotional-expressive vocabulary in advertising slogans (on example of English-language economic media) · Digital Repository of Polessky State University (Polessky State University) (2025) | TGRS Research Map | TGRS