Realization of new sincerity technologies in English- and Russian-language digital media discourse (based on Instagram advertising posts)

The article considers the features of implementing the concept of "new sincerity" in the context of electronic media discourse. The material of the study is the posts disseminat-ed by prominent The Republic of Belarusian and American companies on the social me-dia platform Instagram. The main communicative technologies of “new sincerity” and the ways of their linguistic and paralinguistic realization are established.