Lexical features of translating advertising slogans from German into Russian

The article analyzes the lexical features of translating advertising slogans from German into Russian. The necessity of applying various translation transformations to preserve the original meaning and emotional impact is emphasised. The most common types of lexical transformations used to achieve the necessary communicative effect in advertising discourse are considered.

Publication Details

Journal: Digital Repository of Polessky State University (Polessky State University)
Published: 2025-01-01
Primary Topic: Geochemistry and Geologic Mapping
Type: article
Field-Weighted Citation Impact: 0.00

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article

Lexical features of translating advertising slogans from German into Russian

Jan 1, 2025

Digital Repository of Polessky State University (Polessky State University)

Geochemistry and Geologic Mapping

article

Lexical features of translating advertising slogans from German into Russian

January 1, 2025article en

Abstract

Digital Repository of Polessky State University (Polessky State University)

Openalex Percentile: Top 67%

Geochemistry and Geologic Mapping

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Lexical features of translating advertising slogans from German into Russian · Digital Repository of Polessky State University (Polessky State University) (2025) | TGRS Research Map | TGRS