Linguopragmatic features of English-language educational platforms

The article examines the linguopragmatic features of English-language educational plat-forms using the example of the Lingualeo online platform. The interface design, interac-tive elements, gamification, verbal design features, and cultural aspects are considered. For linguopragmatic analysis, a contextual method is used, including a study of the choice of speech act form for effective interaction with users and content analysis.