Exploring User Engagement in Social Commerce through Social and Technology Factors: A Pilot Test in the Indonesian Market

Technological advancements have driven a shift in e-commerce, where social media platforms, as venues for social interaction, play a significant role in consumer engagement, leading to the emergence of social commerce. This study investigates the influence of social factors (social support, social interaction, social presence) and technological factors (information quality, service quality, and system quality) on user engagement, with relationship quality and motivational factors acting as mediators. Based on the Information Systems Success Model, a pilot study was conducted with 37 social commerce users in Indonesia to validate the measurement model and assess the initial relationships between variables. The results indicate that social and technological dimensions significantly influence motivational and relational factors, which in turn drive user engagement across affective, cognitive, and behavioral dimensions. The novelty of this study lies in extending the Information Systems Success Model to the context of social commerce by integrating social dimensions and motivational constructs. Practically, these findings provide insights for platform providers in designing features that enhance user trust, motivation, and engagement.