Intangience How Human Connection Creates Value Between People, Brands, and Ideologies

Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience--the science of how intangible values create meaningful human connections. In this groundbreaking book, Ernie Ross shares his award-winning methodology that has transformed political campaigns, rescued failing businesses, and created resonant messaging for global brands