Return to the Coca-Cola Trail More People and Places in the History of Coca-Cola

Return to the Coca-Cola Trail is a second visit with more people and to more places where bottling Coca-Cola was born. It's not just a book, it's a collection of memories. It's another journey to be enjoyed by Coca-Cola fans, memorabilia collectors, and anyone who enjoys history and visiting historic places. It's a tribute to those pioneer bottlers who saw an opportunity and played an important role in creating the world's best-known product. _x000D_ So, what is a Coca-Cola Bottler? Well, from a legal standpoint, it's a franchisee of the Coca-Cola company, who has been granted the right to bottle and sell Coca-Cola in an exclusive territory. This franchise or contract has been amended and otherwise changed somewhat over the years to add many additional brands, but in the beginning, it was granted for the sole purpose of bottling and distributing Coca-Cola throughout the bottler's territory. _x000D_ In the early years, it was bottled one bottle at a time, placed in wooden cases, and hauled to the customer in horse or mule-drawn wagons. The bottling plants were crude and the task was difficult but by acquiring these franchises, these entrepreneurs had unknowingly won the lottery. They had settled on investing in a product that would change the world. A fabulous beverage with a delicious, unique taste profile that provided a refreshing boost to the drinker. Even in today's world, with thousands of brands of both non-alcoholic and alcoholic beverages, Coca-Cola remains at the top in providing that unique taste and special experience in a beverage. You combine this great product with brilliant advertising and marketing from The Coca-Cola Company and "voila" you have a brand and company and a bottling and distribution system that has been so successful that books upon books have been written about it for over 100 years. That is unique in itself