A STUDY ON CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING IN VILLUPURAM DISTRICT

This study is separated into two main sections for easier comprehension and reading. The study describes the idea of consumer behavior in online purchasing in the first section. The second section reveals the history of the study that explains online shopping. We used a descriptive research design for this investigation. The research strategy was selected in order to maximize the reliability of the data collected. An approximate sample size of 80 respondents was used by the study's researcher. A sampling survey was used to gather primary data. The information was gathered from 80 respondents in the Villupuram area who were chosen among internet buyers. Based on the study it is concluded that online buyer in the Villupuram District are generally more satisfied with online shopping than they are with visiting physical businesses. The study found that small of amount of population is uninformed of internet shopping and doesn't utilize it, despite the fact that the majority of people are familiar with it.