'Keranamu Malaysia' Logo: The Connection Between the Object, the Representation, and the Interpretant for the Malaysia National Day Logo

This study on Malaysia's National Day logos aims to analyze the meaning of each symbol in the logos.A total of 36 National Day logos have been introduced to Malaysians from 1976 to 2022. However, thisstudy only analyzes the logos from 2000 to 2006. This selection was made because the logos from theseyears were reused for six consecutive years, which intrigued researchers to understand the true meaningbehind these logos and why they were kept for so long compared to other years' logos.The National Daylogo is a symbol introduced to inform people about events happening in that year. This study involves themethodology selection where data collection takes the form of qualitative inquiry, delving into thecomprehension of significance through written and visual data. Within the context of this study, thechosen research design is qualitative, utilizing qualitative data comprising textual descriptions, images, orvisual representations of the Malaysian National Day logo to unveil the symbolism.The analysis of theNational Day logo is conducted using semiotic theory based on the characteristics of the National Daylogo. The collected data will then be analyzed using established methods. Analysis using sign and symboltheory is performed to understand the overall findings of the study. Data on the Malaysian National Daylogo is collected and will be mapped using careful observation involving the logo's characteristics. Usingan analysis table, each characteristic will be categorized and its meaning in the Malaysian National Daylogo will be determined. Observation will focus on the elements and principles of design as well as themeaning for semiotic analysis based on the characteristics of the National Day logo. The analysistechnique utilizes the semiotic slice theory, where the researcher divides the analysis table into severalcolumns containing the main semiotic elements: object, representation, and interpretant framework ofaction. The results of this phase will be analyzed based on the analysis table. Most of the findings willproduce several signs and symbols existing in the National Day logo and will be interpreted using asemiotic approach based on characteristic analysis supplemented with the meaning triangle theory