Quick, Tangible, Playful: Reducing Barriers to Feedback

Often, we as researchers and practitioners want to get feedback on an activity. This is a surprisingly complex task, because we need to convince people to give feedback and use the time they spend interacting with us wisely. A common solution is to offer an online survey and to provide access to the survey using a QR code. This makes feedback much easier to collect and analyse. But it is not clear how many potential participants we lose by offering just a QR code option. We studied this question by comparing three feedback options at two exhibitions staged by the University of Lapland Design team. The options were tangible feedback, a paper survey, and a QR code survey. We found that most participants engaged with the tangible options, followed by paper. Only one person per exhibition used the QR code. We discuss implications for analogue versus digital feedback.