Expansion to Video Ads on YouTube, Instagram Stories, and TikTok

The proliferation of digital platforms has catalyzed a seismic shift in advertising paradigms, with video advertising appearing as a dominant force in capturing consumer attention and driving engagement. Platforms such as YouTube, Instagram, and TikTok have become vital ecosystems for advertisers seeking to connect with diverse audiences through dynamic and immersive visual content (Huang & Gong, 2024). The strategic expansion of video ads across these platforms needs a nuanced understanding of each platform's unique characteristics, user demographics, and advertising capabilities. The success of marketing on TikTok can be attributed to its algorithm, which is designed to maximize user engagement (Ismail & Mohamed, 2024). Creating interesting and viral organic content, managing TikTok advertising, and other strategies are just a few of the many options available to you to improve your marketing (Maulana & Sandyawati, 2023). Marketers need to understand that people are naturally skeptical of advertising and carefully consider how they plan to market extensions of their brands (Gesmundo et al., 2022). Mobile devices and network technology are becoming more and more common, making mobile videos an everyday possibility (Mingyin, 2021).