GenAI Integration into UX Design

Generative Artificial Intelligence (GenAI) offers opportunities to support UX design more efficiently. This study explores how GenAI can be meaningfully integrated into existing UX design workflows through interviews with five UX professionals and an introspective analysis of a GenAI-assisted prototype design process. Findings indicate that GenAI can enhance UX work by accelerating text-based tasks (e.g. questionnaires), supporting early-stage ideation, and expanding creative exploration. Rather than replacing UX professionals, GenAI is best positioned as a creative companion that augments, rather than substitutes, human expertise.