Native Ad Managers Across Platforms and Social Media

Native advertising has appeared as a potent strategy in the digital marketing landscape, seamlesslyintegrating promotional content within the user experience of various platforms. It is designed tobe less disruptive and more engaging than traditional advertising formats by mirroring the styleand content of the surrounding media (Yao et al., 2021). The proliferation of native advertisinghas led to the development of platform-specific native ad managers, such as Facebook AdsManager and TikTok Ads Manager, which empower advertisers to create and deploy native adcampaigns tailored to the unique characteristics of each platform (Bonnevie et al., 2020). Theeffectiveness of native advertising hinges on its ability to blend seamlessly with the platform'scontent, making it crucial for advertisers to understand the nuances of each platform and tailortheir campaigns accordingly (Hyman et al., 2018). Native ads are intended to be persuasive withoutthe audience realizing it (Naderer et al., 2020).Keywords: Native Ad Managers Across Platforms and Social Media\ Social Media, Social