Rural Renaissance: Stitching Sustainability with the Amalgamation of Technology in Fatehgarh Sahib, Punjab

A tale of rural renaissance begins to play in the land of Fatehgarh Sahib, Punjab. Withthe threads of sustainability, this paper aims to stitch together the past and futurewith finesse. The vision of Mehar Baba Charitable Trust (MBCT)6 through the integration of technology nurtures Phulkari’s cultural seed. A project7 was initiated to bridge the gaps, unite communities and raise awareness to ensure that phulkari stands tall andproud rooted in the traditional roots of Punjab by MBCT funded by Canada Fund forLocal Initiatives (CFLI)8. This study sheds light on the potential of technology to bridgethe urban-rural divide and create a more inclusive and sustainable future for ruralcommunities.The study is built upon primary and secondary sources of data collection. Thetransformative power of technology in fostering a rural renaissance in Fatehgarh Sahib,Punjab is explored, through the present study. By combining traditional craftsmanship,such as Phulkari, with digital marketing skills, the aim is to empower rural women andpromote sustainable livelihoods. Through the lens of community engagement andtechnological innovation, the challenges faced, the strategies employed, and thepositive impact observed were comprehended. The findings from this research wouldhelp in maintaining sustainability for future generations in the field of handwork withthe amalgamation of digital technology. The discoveries from this investigation willguide the future expansion and duplication of the project in other areas.