Preserving Malaysia's Cultural Identity through Batik: Challenges and Strategies

Batik is a national symbol that reflects the cultural and national identity of Malaysia. Theuniqueness and artistic value, as well as the heritage of Malaysia, are embodied in the designs of Batik.However, there is a lack of clarity in identifying Malaysia's identity through local Batik. To examine thecauses of this lack of clarity and the challenges faced by Malaysian Batik, considering its role inpreserving the identity of art and culture, data collection and content analysis methods are used. Theresults of this content analysis explain how Malaysian Batik confronts these challenges in line with thedevelopment of the nation's art and heritage through commercializing the unique identity of MalaysianBatik, aligning with the goals of the 2021 National Cultural Policy (Daken). This research is crucial informulating strategies to enhance the value of Malaysian art and heritage. The outcomes of thesediscussions will serve as a guide for future research.