Nova roupagem e velhas agruras no uso das tecnologias de informação e comunicação na extensão rural contemporânea

The study aims to analyze the potentialities and weaknesses of the application of Information and Communication Technologies (ICTs) by the public rural extension service in Brazil, reflecting on recent proposals for digital rural advisory service. The results of this intellectual exercise made it possible to consider not only the strengths, but also and mainly the weaknesses of the digitalization process of the rural extension service, which is especially relevant in the contemporary moment, in which coalitions are formed in the fields academic and politician in favor of constructing a totalizing, and therefore fallacious, narrative that digital rural advisory service would be the best alternative to promote service to family farmers through the public ruralextension service, in terms of quality and quantity.